六安市中小企业电子商务发展问题及对策分析

Analysis of Development of E-commerce of Small and Medium-sized Enterprises in Lu'an City

根据六安市中小企业电子商务应用现状,认为企业信息化程度低、缺乏电子商务人才、政府推动力度不够及营销资源分散是影响该市电子商务发展的主因,提出由政府发力积极引导传统企业参与电子商务,完善当地电子商务协会职能,规范电子商务业务流程以及与当地高校合作培养电子商务人才四个方面来促进六安市中小企业电子商务的发展。

According to the situation of small and medium - sized enterprise in the application of electronic commerce , the paper discussed the reasons affected the development of E - commerce in Lu＇an City. The low informationization, lack of E - commerce talents, inadequate government promoting are the main factors affected the dispersion of E - commerce development. The paper proposed that the functions of Electronic Commerce Association should be promoted to establish an electronic business environment, standardize procedures of E - commerce and strengthen the cooperation between the enterprises and colleges to facilitate the development of electronic commerce of small and medium - sized enterprises in Lu＇an city.