论在线分销渠道在旅游产业链中的作用、挑战及对策

Study on the Function, Challenge and Countermeasure of Online Distribution Channel in Tourism Industry Chain

随着在线预订市场规模日益庞大,线上成为不容忽视的渠道。本文介绍了旅游分销渠道的构成、渠道存在的必要性及其核心功能,认为移动预订快速增长,网上预订习惯形成,传统旅行社的反击和线上分销线下服务的短板构成了机遇和挑战,指出线上线下旅游分销渠道可以长期共存,在线渠道应该积极布局移动互联。

With the rapid expansion of online booking market, this channel becomes more important. This pa-per introduces composition of the tourism distribution channel, the necessity of the channel and its core function, considering that the fast growth of mobile booking, formation of online booking habit, counterattack of traditional travel agencies and short board of online distribution service consist opportunities and challenges. It points out that the online and offline tourism distribution channels can co-existence in a long term, and the online channel should pay more attention to the mobile Internet.