外部激励因素对浙商政治参与动机的影响及其途径分析——基于五个地区浙商的实证分析

Research on the Effect and the Road of the External Incentive Factors Affecting Zheshang's Motivation of Participation in Politics——Based on the Data of the Empirical Survey in Zheshang

当前,浙商政治参与热情高涨现象引起了国内外各界的广泛关注和研究。文章基于浙江地区实证调查所得数据,定量分析了浙商内部不同群体政治参与动机的差异,并运用统计分析方法分析影响浙商政治参与动机的外部激励因素。研究发现浙商政治参与动机现阶段以壮大企业为主,但政治性目的日益显著,公益性和社会责任感日趋增强;而影响浙商政治参与动机的外部激励因素主要是制度激励,其次是社会激励和利益激励。因此,为了有效的引导浙商政治参与,一方面应该引导浙商正确对待利益获得对其参政行为和企业运营的影响;另一方面完善浙商政治参与机制,畅通参与渠道,提供政治参与的制度保障。

At present, Zhejiang merchants＇ political participation and enthusiasm have aroused wide attention both at home and abroad. Based on the data of the empirical survey in Zhejiang Province, this paper makes a quantitative analysis of various political participation motivation among different groups of Zhejiang merchants, and the method of statistical analysis is used to explore the external incentive factors affecting their politicaf participation motivation. It is found that the political participation motivation of Zhejiang merchants is initially for their own enterprises＇ development, but later their political purpose, public wel-fare and social responsibility become strong and clear. Among the external incentive factors of the political participation motiva- tion of Zhejiang merchants, the institutional encouragement affects most, followed by social encouragement and benefit encour- agement. According to the characteristics of Zhejiang merchants＇ political participation, the following two suggestions for their orderly political participation are put forward： they should be guided to correctly treat the impacts of their gaining benefits on their political behavior and enterprise operation; the political participation mechanism of Zhejiaug merchants should be im- proved, and the participation channel should be open with the institutional guarantee of the political participation.