媒介融合是一项从核心价值观到技术形态的系统工程

Media Convergence Is System Engineering from the Core Value to Technology Form

媒介融合融什么?这不仅是一个传媒业界的实践问题,也是传播学学界亟待阐释的学理问题。媒介融合需要顶层设计;媒介融合是一项从核心价值观到媒介技术形态的网络化系统工程。媒介融合当以社会主义核心价值观观照传媒意识形态和技术形态,以媒介的互动性激活受众的主体性,为用户提供优质的信息增值服务。

What is the Media Convergence？ It is not only a question in the field of media industry practice but also a theoretical issue which is urgently to be explained by academic communication. The Top-Level design is required in media convergence; Media convergence is a network of system engineering which covers from the core value to media technological forms. Media convergence should impact media ideology form as well as the technical form based on the core value of socialist ideology, activate the subjectivity of audiences by the interactivity of media, furthermore, provide users with high quality value-added information service.