批发分销商经营状况的多元统计分析

The study of wholesale distributors' operating conditions based on the multivariate statistical analysis method

首先根据商品销售额的描述性统计量对批发分销商的经营状况进行简要分析,并辅助SPSS建立方差分析模型和Kruskal Wallis检验模型,分析出影响六大类商品销售额的主要因素,最后通过Matlab7.0建立主成分分析模型和模糊综合评价模型得出不同销售途径和区域的主要销售商品类别,并结合上述结论,为该批发分销商提供经营销售策略。

First of all,according to the descriptive statistics of sales of commodities,we analyze the state of operation for wholesale distributors briefly. Then,variance analysis model and Kruskal Wallis test model were established by using SPSS,based on which we work out the main factors influencing the six goods sales. Finally through Matlab7. 0,we set up principal component analysis model and fuzzy comprehensive evaluation model and found the main sales commodity categories in different ways and different areas. Based on the conclusion above,we provide the operating sales strategies for the wholesale distributors.