二维码防伪溯源在习酒系列产品的运用实践

Application of Two Dimensional Code Anti-counterfeiting Traceability System in Xijiu

二维码防伪溯源系统属原料保证、质量保证、防假打假、防窜货、物流信息、防伪溯源、与消费者互动的一项新防伪系统技术运用,习酒公司在白酒行业率先开发运用该系统以来均能有效服务在生产、销售等各环节中,防伪系统给所产系列产品以唯一电子身份证明,对质量保证、食品安全、防伪溯源等环节起到重要保障作用,消费者能够方便快捷查询产品的相关信息。

Two dimensional code anti-counterfeiting traceability system is a new thing covering raw materials guarantee, quality guarantee, anti- counterfeiting, prohibiting selling beyond agreed area, logistics information, and interaction with consumers. Xijiu Distillery is the first enterprise in liquor-making industry to apply such system in liquor production and liquor sale. Each Xijiu product has its unique electronic identity which plays important roles in quality guarantee, food safety, and anti-counterfeiting traceability. And consumers could query the related information of the product conveniently and quickly. （Trans. by YUE Yang）