农户参与林木生物质能源产业发展的意愿研究——基于TAM理论的视角

Willingness of Farmers to Participate in the Development of Forest Biomass Energy Industry——Based on the Theory of TAM

发展林木生物质能源已成为新常态下新能源利用的趋势之一,农户的参与意愿对林木生物质能源的推广和发展有重要影响。基于技术接受理论分析框架,借助结构方程模型探究林木生物质能源产业发展中农户参与意愿的影响因素及影响机制。结果显示:社会影响、感知有用性、感知易用性、便利条件对农户参与林木生物质能源的意愿有正向作用。据此,从提高农户认知水平等角度为林木生物质能源产业的发展提供思路。

There is a tendency of developing forest biomass energy industry, which depends upon the willing of peasant. This study is based on TAM theory and SEM model in order to find the influencing factor of willingness involvement of peasant. We conclude that social influence, perceived usefulness, perceived ease of use as well as facilitaring conditions could significandy affect faxmers＇ willingness to participate in forest biornass energy industry .Then this paper puts forward related suggestions.