湖州专业市场转型升级的政策建议

Policy Proposals for Specialized Markets' Transformation and Upgrading in Huzhou

专业市场作为一种流通模式,为湖州的经济社会发展起到了重要的推动作用。目前,湖州已拥有了一些在省内具有一定影响力的大型专业市场,但随着加入WTO,以及电子商务、现代物流的快速发展,湖州专业市场的发展面临着瓶颈。文章剖析了湖州专业市场存在的问题:市场定位不准、制度建设缺乏、品牌建设滞后、现代管理手段未跟进等,从合理市场布局、打造专业市场产业链、设立发展基金、与电商物流会展结合、创新功能综合体等方面,提出了促进湖州专业市场发展的对策。

The specialized markets have been playing a stimulating role in economic and social development as a circulation pattern in Huzhou. The development of specialized markets in Huzhou is facing a choke point under the influence of the addimitance to WTO in the area of the e - commerce and modern logistics though there are many large -sized specialized markets in Huzhou, The paper analyzes the problems of the specialized markets in Huzbou such as market positioning, system construction, brand building and modern management tools. What＇s more, it proposes some countermeasures in the fields of market layout, the specialized markets~ industrial chain, development fund, the con- nection with logistics of e - commerce and innovative features.