2Park, D. H. , J. Lee, I. Han. eWOM overload and its effect on consumer behavioral intention depending on consumer involvement [J]. Electronic Commerce Research and Applications, 2008,(1).
3Park,D. H. ,S. Kim. The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews [J]. Electronic Commerce Research and Applications, 2008, (1).
4Bickart, B., R. M. Schindler. Internet forums as influential sources of consumer information [J]. Journal of Interactive Marketing ,2001, (3).
6Litvin, S. W. , R. E. Goldsmith,B. Pan. Electronic word-of-mouth in hospitality and tourism management [J]. Tourism management,2007,(5).
7Fong,J. ,S. Burton. Electronic word-of-mouth: A comparison of stated and revealed behavior on electronic discussion boards [J]. Journal of Interactive Advertising ,2006, (6).
8ARNDT J. Role of Product Related Conversations in the Diffusion of a New Product[J]. Journal of Mar keting Research,1967,4(3) :291-295.
9ARNDT J. Selective Processes in Word of Mouth [J]. Journal of Advertising Research, 1968,118(3): 19-22.
10DICHTER E. How Word of Mouth Advertising Work? [J]. Harvard Business Review, 1966,44 (6): 147-166.