微信依赖成因探析

Analysis on Cause of We-Chat Dependence

随着微信使用人群的不断增加,社交媒介出现微信朋友圈信息过度浏览和"低头族"、"微信控"的依赖现象。在"使用与满足"理论框架下,通过对数据进行分析,发现个人目标的实现和安全需要,以及"被赞美"的社会心理需求,导致微信使用者产生依赖心理和行为。

With the growing use of we-chat, the information of friends circle is excessively browsed and We-Chataholics are quite common. Under the theoretical framework of “Uses and Satisfaction” and through the data analysis, people are found to achieve personal goals and security needs, as well as the psychosocial needs of “being appraised”, resulting in we-chat users＇ dependence mentality and behavior.