论城市报纸与城市文化——以《长沙晚报》为例

On City Newspapers and City Culture—A Case Study of Changsha Evening Newspaper

城市报纸是现代城市的产物,在城市文化传播中发挥着积极的作用。以《长沙晚报》为研究样本,通过对报道内容的统计分析,发现报纸主要从城市形象、市民素质、城市新风尚和历史文化等方面传播城市文化;在城市文化的传播中报纸通过多样化手段形成了自身的传播特色。城市报纸与城市文化之间是良性互动的关系,城市文化为报纸提供丰富的报道题材,负责任的报纸传播则能有效地引导受众,促进城市文化的发展和繁荣。

City newspaper is the product of the modem city, and plays a positive role in the city culture communication, the article selects changsha evening newspaper as research samples, through the statistical analysis of its reports, we can find that newspapers spread city culture mainly from the image of the city, citizen quality, new vogue and historical culture; In the dissemination of city culture, newspaper formed its own characteristics by diversified means. There is a benign interactive relationship between City newspapers and city culture; City culture provides rich subject matters for the newspapers; responsible newspaper communication can effectively guide the audience, promote the development and prosperity of city culture.