地方重点新闻网站与城市文化传播——以湖南红网为例

Local Key News Websites and City Culture Transmission— A case Study based on Red Net

地方重点新闻网站依托本地政府资源,立足本地、服务本地,已成为城市文化传播最有力的渠道和手段之一。以湖南红网为例,通过对红网传播城市文化的内容和特点分析,认为地方重点新闻网站应注意发挥网络媒体优势和巨大影响力,在传播城市文化精神、塑造城市文化形象和推动城市文化发展中肩负起重要使命。

Local key news websites with local government resources, on local affairs, for local residents, has become one of the most powerful channels and means of city culture transmission. This paper takes Red Net of Hunan Province as an example, through some analysis of the characteristics and contents of city culture transmission, proposes that local key news websites should pay attention to full play of network media, for its important mission of promoting city culture, disseminating city culture, and shaping city cultural image.