文化产业视域中的福建侨刊乡讯

On Fujian Journals for Overseas Chinese in the Perspective of the Cultural Industry

随着文化产业的快速发展,福建侨刊乡讯迎来了一个快速发展的机遇。福建侨刊乡讯的目标受众是福建、港澳台及海外具有购买力并渴求家乡资讯的中高收入阶层,因而必须凸显自身的文化休闲功能,以在满足受众文化休闲需求的同时获得自身的生存与发展空间。未来,福建侨刊乡讯应大力推进数字化建设、重视培育引进文化产业人才、进一步明确自身的市场定位。

With the rapid development of the cultural industry,Fujian journals for overseas Chinese ushered in a rapid development opportunity.The target audience of Fujian journals for overseas Chinese is the higher-income class who has purchasing power and purchasing intention.For survival and development,Fujian journals for overseas Chinese must lay stress on cultural leisure and meet the cultural leisure needs of the audience.In the future,Fujian journals for overseas Chinese should vigorously promote the digital construction,pay attention to the cultivation and introduction of the culture industry talents, and further clarify its market position.