汉字在标志中的应用方式探究

Exploration of the Application Mode of Chinese Characters in the Logo Design

目的对汉字在标志中的应用方式进行分析。方法结合设计实例,分析标志设计师以汉字为基本元素,并与概念元素、具象图形和相关文字巧妙结合,创作的许多具有浓烈民族特征的标志作品。结论设计师以汉字为元素进行标志设计并不是保守和守旧,而是对汉字进行创造性的解读,为中国设计探索现代化与国际化作出了很好的表率。

It analyzes the application mode of Chinese characters in the logo design.Combined with design examples,it analyzes that the logo designers apply Chinese characters as the basic elements,and ingenious structured with the concept of element,figurative and associated text,creates many flag works with strong ethnic characteristics.The designers with Chinese characters for the element logo design is not conservative and old-fashioned,but the characters are interpreted creatively,and makes a good example for Chinese design exploration of modernization and internationalization.