基于感性体验和理性认识的儿童玩具包装设计原则研究

Children′s Toy Packaging Design Based on Emotional Experience and Rational Cognition

目的对设计心理学中感性体验与理性认识在儿童玩具包装设计中的重要作用进行分析,并提炼出设计原则。方法以决定购买行为的儿童与成人两者的不同视角出发,从色彩、文字与图形、造型与材质角度分析和总结了儿童玩具包装设计中应具备的儿童特色,为归纳儿童玩具包装设计原则提供了理论基础。结论通过对玩具包装设计的分析与定位,提出儿童玩具包装设计的基本原则,为设计师把握儿童玩具包装的设计尺度提供科学依据。

Viewing from the design psychology,it analyzes the important role of the application of emotional experience and rational cognition in children′s toy packaging design,and it also proposes the design principles.From the different perspectives of children and adults that decide their purchasing behavior,and from the color,words,graphics,shape and material,it analyzes and summarizes the children′s characteristics which the toy packaging design should have,and provides theoretical basis for the induction of children′s toy packaging design principles.Through analyzing and locating the toy packaging design,the basic principles of children′s toy packaging design are put forward finally,and the scientific bases are provided for designers to grasp the scale of children′s toy packaging design.