国际社交媒体中的中国文化形象呈现特征——基于网络文本的内容挖掘

Characteristics of Chinese Cultural Image in the Content of Global Social Media: Based on the Content Mining of Web Text

对国际社交媒体选取若干种具有重要性和典型性的媒体进行抽样,通过网络爬虫和文档预处理软件进行网页采集和字段处理,在社交媒体中采集、过滤、选取具有高传播热度的帖子,结合内容挖掘方法和工具进行词频分析、共现词分析、语义网络分析以及多元统计分析,以考察国际社交媒体热点传播内容中的中国文化形象呈现特征和策略。国际社交媒体的热点内容中对中国文化形象的呈现具有关注历史文化、日常文化等若干共同特点,而不同的社交媒体热点内容也有其不同的侧重,这对我国加强和改进国际社交媒体新语境下的中国文化对外传播也提出着启示和要求。

By sampling of important and typical global social media,computer-aided crawling and pretreatment of large scale web,this paper filters and selects posts with high level communication in every kind of sampled social media,does word frequency analysis,co-occurrence word analysis,semantic network analysis and multivariate statistical analysis,to survey the feature and strategy of Chinese culture figured in hotspot of global social media. Different social media hot spot content has its different focus,which appeals for our improvement of international cultural communication in global social media.