摘要
为了解上海地区大黄鱼的市场情况,本文对上海中心城区的部分农贸市场进行了问卷调研,调研结果表明,大黄鱼产业在成本、质量、营销方面存在诸多问题,并根据调研和统计结果对大黄鱼产品市场的拓展提出对策建议。
In order to analyze the market of larimichthys crocea products in Shanghai, s ome markets in downtown area of Shanghai are investigated in es that there are many problems in cost, quality and marketing the research. The data indicat of larimichthys crocea industr y. Finally some suggestions are put forward in the paper about the market development of la rimichthys crocea industry in Shanghai.
出处
《中国渔业经济》
2015年第4期79-83,共5页
Chinese Fisheries Economics
基金
上海海洋大学研究生科研基金资助项目(B-5008-11-0009018)
上海地方高校大文科研究生学术新人培育计划资金资助
关键词
大黄鱼
市场
竞争力
larimichthys crocea
market
competitive strength
