景观建筑设计市场竞争特点与企业创新能力构建研究

The Study on Competition Character in Landscape Architecture Design Market & Enterprise's Innovation Capability Construction

随着经济社会发展尤其是城市化和全球化进程加快,中国的景观建筑设计市场日趋繁荣但竞争激烈,存在困局,需要进行系统研究。景观建筑设计是一个边缘性、综合性与多元化的领域,具有发展空间和潜力大、国际化竞争加剧、知识与劳动密集并存等市场特点;竞争焦点在于品质与服务、人才与创意、敏锐与效率、经验与网络。构建企业创新能力的核心要素是设计理念、原创思想、科学素养、价值精神以及适度规模与有效竞合等。

With the economical and social development, especially the rapid proceeding of urbanization and globalization, Chinese market of landscape architecture design is booming, but it faces intense competition and dilemma. So it is signifi- cant to discuss this market systematically. Landscape architectural design is a marginal, comprehensive and diversified ter- ritory with market characteristics such as huge development potential, intense international competition, knowledge and la- bor intensive. Competition focuses on four areas ： quality and service, talent and creativity, sensitive and effectiveness, ex- perience and networks. The key elements for setting up innovation capability of enterprise are design idea, originality, sci- entific literacy, humanistic spirit, as well as moderate scale and valid coopetition.