摘要
通过分析科技查新客户与查新活动的关联因素,构建查新客户评价体系,并运用层次分析法确定各指标的权重系数,进而给出综合评价量表及计算方法,最后提出查新机构应在客户评价的基础上制定客户分类发展战略,从而提升客户关系绩效,实现查新机构的客户资源管理优化及效益最大化。
The paper analyses correlation factors of sci-tech novelty search customers with sci-tech novelty search activities,structures a sci-tech novelty search customer evaluation system, and determines the weight coefficient of each indicator by Analytical Hierarchy Process, and then presents comprehensive rating scale and specific algorithms, finally proposes that sci-tech novelty search organization should establish customer classification development strategy based on customer evaluation, so as to improve customer relationship performance and achieve customer management optimization and maximize efficiency for sci-tech novelty search organization.
出处
《情报探索》
2015年第7期76-79,83,共5页
Information Research
基金
华南理工大学高等教育研究基金重点项目"高校图书馆学科化知识服务体系构建理论与实证研究"(项目编号:gj2013005)研究成果之一
关键词
查新客户
评价体系
层次分析法
sci-tech novelty search customer
evaluation system
Analytical Hierarchy Process
