摘要
中国服装零售业的发展始于上世纪八九十年代,在渡过蒸蒸向荣的繁荣景象后,中国的时装零售业正面临着销售的寒冬。本文通过对问题成因的分析,继而提出通过发展网路销售,从"高知名度"、"高渗透率"向"设计师驱动"、"消费者市场洞察驱动"转型的发展模式来复苏中国的服装销售业。并对于这两种转变可能存在的压力也进行了解构。
Clothing retailing in China has commenced in China in the 1980 s and 1990 s,and had flourished in recent years,but nowadays the retail sales had fallen to the bottom.This paper analyzes the causes of the problem,then presents through the development of online sales,and from the ＂high visibility＂,＂high-permeability＂ development pattern to the ＂designer-driven＂,＂consumer market development pattern to reinvigorate China＇s clothing retailing industry.And for both changes and there may be pressures have also been deconstructed.
出处
《特区经济》
2015年第6期76-79,共4页
Special Zone Economy
关键词
网络销售
发展模式
机遇
压力
online sales
development patterns
opportunity
pressure
