新媒体对当代中国马克思主义大众化传播的影响

Analysis of Influence of New Media on Contemporary Marxism Popularization of China

新媒体的出现,使当代中国马克思主义大众化的主要传播载体转向了"数字媒介",使其传播方式也向数字化传播转换。新媒体使当代中国马克思主义大众化传播呈现感性化、个人化特征。与此同时,当代中国马克思主义大众化的传播对象也成为了传播主体,个人获得了传播话语权,这将导致重建大众化传播秩序,使传播内容由"宏大叙事"向微型化转变,传播方式也由"灌输"转向"对话"。

The emergence of new media makes the main communication carrier of contemporary Marx- ism popularization of China turn to ＂digital media＂, and makes the mode of transmission change to digital transmission. New media make the contemporary Chinese Marx＇ s popularization show emotion- al and personal characteristic, and make the object become subject, and enable the individual to gain the right of discourse and reconstruct the communication order. New media also change the communi- cation contents from ＂grand narrative＂ to ＂micro narrative＂, and change the communication mode from ＂indoctrination＂ to ＂dialogue and communication＂.