网络动态信息及其在企业竞争情报中的应用

The Dynamic Network Information and Its Application in Enterprise Competitive Intelligence

[目的/意义]随着互联网的普及,网络信息呈爆炸性增长,其动态性也越来越强,竞争情报面对的动态数据问题日益突出。探讨其特点与分析方法,有利于进一步完善竞争情报工作。[方法/过程]将网络动态信息与静态信息相比,分析网络动态信息的含义和特点,指出它的竞争情报价值及其所带来的影响,并概述网络动态信息在企业竞争情报工作中应用的方式方法。[结果/结论]网络动态信息的监测有利于提高竞争情报收集的超前性与效率,动态信息的过滤与整合有利于促进竞争情报组织的有序化,动态信息的挖掘分析有利于提高竞争情报的针对性和有效性。

[ Purpose/significance ] With the explosive growth of network information, the problem of dynamic data is becoming more and more obvious in competitive intelligence work. To analyze the features and methods of dynamic infor- mation in network has great significance to improve the competitive intelligence work. [ Method/process] By comparison with the static information, this paper analyses the characteristics and sources of dynamic network information, discusses the intelligence value and problems of dynamic network information, and builds a frame of the application of dynamic network information in competitive intelligence work.[ Result/conclusion] The monitoring of dynamic network information is help- ful to improve the competitive intelligence collection in advance and efficiency; filtering and integration is conducive to the promotion of competitive intelligence organization; mining analysis is helpful to improve the pertinence and effectiveness of competitive intelligence.