汽车营销人才培养模式探讨与对策研究

Research on cultivation mode of the automobile marketing talents and the countermeasures

汽车营销是汽车服务工程专业的一门必修课程,学生通过对本课程的学习,武汉交通职业学院在汽车营销人才培养过程中,也一直在探索和创新培养模式与理念。目前,汽车销售人才已成为我国汽车行业发展极为重要的推动力,文章就汽车服务工程专业中的汽车营销人才培养模式,进行了一些探讨,也提出了一些有效的对策。

Automobile marketing is a compulsory course of automobile service engineering students through to the course of study, Wuhan Vocational College of communications in automobile marketing personnel training process,has been in the exploration and innovation training mode and concept.At present, car sales talents has become an important driving foi＇ce for the development oi China＇s automobile industry, the automobile service engineering in automobile marketing talents training mode, is discussed, and put forward some effective countermeasures.