民间美术图形在现代视觉设计中的传承应用研究

The Inheritance and Application of Folk Fine Arts Picture in Modern Visual Design

民间美术图形是中华民族艺术的瑰宝,为当代视觉设计提供了丰富的设计资源。而设计者们对中国本土文化元素缺乏足够的了解,设计作品或缺乏个性,或奇异乖张。如何将中国特有的本土文化与优秀设计理念相结合,创作出兼有民族性和国际性的设计作品值得研究。文章着重研究民间美术图形的造型规律,色彩表现,挖掘其文化内涵,进而探讨如何将中国传统文化科学地融入到现代设计当中,创造出具有鲜明的意象特征和审美特征的现代视觉设计作品。

Folk fine arts picture is the treasure of Chinese national art. It provides abundant design resources for modern visual design. However, designers don＇ t have enough knowledge about Chinese local culture elements. Their design works are lack of individuality or odd. How to combine the Chinese local culture and outstanding design concept and create the design works with national character and internationalism. This question has research value. This thesis stresses on studying the modeling rule and color expression of folk fine arts picture and excavating its culture connotation. And then discuss how to blend the Chinese traditional culture and science to the modern design and create modern visual design works with distinct image features and aesthetic features.