传统文化在茶叶包装中的用户体验设计研究

The User Experience of Traditional Culture in Chinese Tea Packaging Design Research

文章通过引入中国传统文化元素,阐释茶叶包装设计中的国画艺术、书法艺术、图形纹样、色彩、材质的基本应用,分析其在体验设计中的作用。要在体验设计中关注消费者感官的享受、交互的人性和情感的共鸣,进行科学实用化设计、绿色化设计、情感满足化设计、品牌个性化设计,分析消费者的购买动机,关注茶文化与中国传统文化的结合,让消费者在品味茶叶的同时体会到包装为其消费带来的视觉、触觉以及文化认同等全方位的享受。

Introduces the Chinese traditional cultural elements, interpretation of tea packaging design ink culture, The traditional Chinese painting art, graphics, basic application of the pattern, color, material, analyzes its role in experience design. Should pay close attention to consumer sensory enjoyment in experience design, interaction of human nature and emotional resonance, carries on the scientific and practical design, green design, emotional meet the personalized design, design, brand, analysis of consumers＇ purchasing motivation, pay attention to the combination of tea culture and Chinese traditional culture, let consumer experience at the same time in the taste of tea packaging for its consumption of visual, tactile, and the enjoyment of cultural identity.