体验经济视角下的商业展示设计研究

Study on the Commercial Exhibition Design from the Perspective of Experience Economy

当今社会,体验经济被称为继农业经济、工业经济和服务经济之后的经济生活发展阶段。随着经济的发展,体验成为刺激消费的重要因素。因此,体验经济已演变为成功品牌商业展示设计的强大动力。文章叙述了体验展示这一理念,从多方面分析商业展示设计中的体验设计,阐述了不同体验层次、体验设计要素和体验设计特点,并给出了商业展示设计中体验设计的方案。

In today＇s society, the experience economy is called after the agricultural economy, industrial economy and service economy development stage of life. With the development of economy, experience has become an important factor to stimulate consumption. Therefore, the experience economy has evolved into a powerful driving force of a successful brand commercial display design. This paper describes the concept of exp erience, the experience design in the commercial exhibition design from several aspects, discussed the different levels of experience, experience design elements and design experience, and gives the design scheme of commercial exhibition design experience.