2012-2014年基于出版业务的出版集团比较——以中南传媒、北方联合为例

A Comparison of the Publishing group Based on the Publishing Business in 2012-2014——Taking China South Publishing and Media, Northern United Publishing andMedia as the Examples

当前,中国正处于转企改制成果保持与进一步发展时期,将转制后的出版集团进行对比分析,以发现各自的优缺,对于促进我国出版集团的进一步发展具有重要的价值,故本文拟从出版集团的概况和经营管理方面对北方联合、中南传媒两家出版集团进行比较分析,并对其经营管理提出有针对性的建议。

At present, China is in a period of the achievements maintaining and further development ofenterprises transformation and system reform. The publishing groups after transformation were comparedand analyzed to find out their own strengths and shortcomings, which has an important value in promotingthe further development of publishing groups in our country. Therefore, this paper is going to compare andanalyze the two publishing groups of Northern United Publishing and Media and China South Publishingand Media from the aspects of the publishing groups＇ general information and operation management,and put forward several targeted suggestions for their operation management.