“大动画”产业背景下动画专业品牌化建设的思考——以金陵科技学院为例

Reflections on the Brand Building of Animation Specialty under the Industry Background of the Current“Broad Animation”Based on the Case Study of Jingling Institute of Technology

当前"大动画"产业发展日新月异,承担培养动画人才重任的高校也需要在人才培养目标、教学理念、教学内容、教学管理、师资队伍等多个方面不断改革创新,形成自己鲜明的办学特色和品牌效应。对当前"大动画"产业发展的特征、动画专业品牌化建设的必要性进行了思考,以金陵科技学院动画专业为例,并与一流高校动画专业进行对标分析,对动画专业品牌化建设的策略进行了探讨。

Owing to the rapid development of animation industry under the background of the current＂broad animation＂,animation specialty which has undertaken the burden of training animation talents,also needs continuous reform and innovation in many aspects：training targets,teaching philosophy,teaching content,teaching management and faculty team,so as to form own distinctive characteristics and brand effect.Taking the animation specialty of Jingling Institute of Technology as an example,from the characteristics of the current broad animation industry development and the necessity of professional branding construction to think over,this article has the benchmarking analysis on animation specialty with the first-class universities,and attempts to have an exploratory research on the strategy of the brand building of the animation specialty.