营销活动项目化管理方案的应用

Application of Project Management for Marketing Activities

目前,市场经济体制得到了确立和完善,企业在发展过程中面临着日趋激烈的市场竞争,人们对营销活动予以了足够的重视。仔细研究了营销活动的特点,在营销活动中应用了项目化管理方案。简要分析了营销活动项目化管理方案的应用,希望可以提供一些有价值的参考意见。

At present, the market economy system has been established and perfected, the enterprise is facing with the increasingly fierce market competition in the course of development, and people pay enough attention to the marketing activity. Carefully studied the characteristics of marketing activities, and applied the project management scheme in marketing activities. This paper briefly analyzes the application of the project management scheme for marketing activities, and hopes to provide some valuable suggestions for reference.