基于消费者审美需求的日用瓷外观设计创新的思考——以潮州实地调查取证为例

Thought About the Appearance Design Innovation of Household Porcelain Based on Consumers' Aesthetic Demand——the Example for Investigating in Chaozhou

通过潮州实地调查的数据统计,得出要符合和引导消费者对日用瓷外观的审美需求,关键在于设计的创新,即实现形式美﹑功能美和技术美的创新。笔者分析得出:在日用瓷外观设计上体现文化内涵时代性,可实现形式美创新;而从认知﹑实用和审美功能入手,改造产品功能,或设计出新型陶瓷产品,可实现功能美创新;实现新材料新技术﹑工艺的应用,或陶瓷结合其他材料制作,可实现技术美创新。做到以上几点,有利于日用瓷外观设计符合与引导消费者审美需求,使陶瓷产品在同质化竞争环境下能增强外观设计的竞争优势。

Based on the field survey data statistics, chaozhou get to meet and guide the aesthetic needs of consumers to the household porcelain＇s appearance, the key lies in the innovation of the design, main is to implement form, function and technical innovation of beauty. The author analysis： on the household porcelain＇s designs reflect fashionable elements, embodies the cultural connotation of The Times, which can realize the aesthetic innovation; And, from the perspective of the cognitive, practical and aesthetic function, product function, or design a new type of ceramic products, can realize the function of innovation; Control technology, and its harmony with the society, the humanities, the natural reach, which can realize the technology innovation. To do more, be helpful for the household porcelain＇s design conforms to and guide the consumer aesthetic demand, is advantageous to the ceramic product in a competitive environment to enhance the appearance design of competitive advantage.