湛江海上龙舟邀请赛的旅游开发研究

Study on the Tourism Development of Zhanjiang Sea Dragon Boat nvitational Tournament

为更好的保护和传承湛江海上龙舟竞渡,本研究以湛江海上龙舟邀请赛为研究对象,主要采用文献资料法、专家访谈法等对该赛事的现状、文化内涵进行了探讨;进而重点研究了其旅游开发策略.最后得出加强理论研究、重视人才培养和引进、树立赛事经营理念、注重体育赛事市场中介及以龙舟为载体开发水上休闲体育旅游产业的开发策略.

To protect and inherit Zhanjiang's sea dragon boat competition better,we study the current situation and cultural connotation of the Zhanjiang sea dragon boat invitation by employing the analyzing documentary,interviewing experts,etc,and focuse on its tourism development strategies.It concludes the following development strategies:strengthening theoretical research,valuing talent training and introduction,having management theory of the tournament,valuing the intermediary market,and developing water recreational sports tourism industry with the drag boat being the platform.