厦门广电媒体融合技术平台建设

Construction of Xiamen Media Group's Media Convergence Technology Platform

厦门广电媒体融合技术平台是厦门广电集团遵照中央"传统媒体和新兴媒体融合发展"的战略方针,为适应新媒体技术融合传统节目制作而构建的业务管理平台。平台以全媒体汇聚版块为核心,多角度、多方位搜集最新、最热信息,充分利用新媒体、移动互联网以及多元传播与分发技术,进一步拓宽广播电视发展渠道,增强新闻资讯的时效性和互动性,提高用户的粘性,为厦门广电建设成为海峡两岸具有影响力的强势媒体奠定坚实的技术基础。

Xiamen Media Group＇s Media Convergence Technology Platform （MCTP） is a service management platform which Xiamen Media Group constructs for integrating new media technology with the traditional program production following the central comprehensively deepen reform leading group＇s strategic guideline of convergence and development of traditional media and new media.MCTP takes an omnimedia convergence section as the core, collects the newest and the hottest information from multi-angles and multi-aspects, makes full use of new media, Internet and multi-transmission and distribution technology, widens development channel of radio and television, improves timeliness and interactivity of news and information and gathers more loyal audience. MCTP has laid a solid technical base for Xiamen Media Group to become an influential major media across Taiwan Strait.