基于SPSS的省际旅游业综合竞争力评价分析——以河北省为例

Based on SPSS provincial tourism comprehensive competitiveness evaluation and promotion, in hebei province as an example

为了定量研究全国省际旅游业的竞争力发展水平的地区差异,本文从产业综合竞争力角度出发,在AHP分析法的基础上,根据相关研究成果及河北省区域特征,使用SPSS软件建立由公共服务业设施、经济实力、第三产业效益、运输及开放情况等4个子系统构成的评价指标体系,采用因子分析法,定量评价了河北旅游产业综合竞争力及在全国15个省中的排名,初步分析了制约河北旅游业综合竞争力发展的问题,并给出提升旅游竞争力的策略。

In order tn quantitatively study the level of com- petitiveness of the tourism development of the national in- ter-provincial regional differences, this article from the per- spective of overall competitiveness of the industry., based on AHP analysis and principal factor analysis, according to re- search resuhs and Hebei regional characteristics, evaluation system established by public service facilities, economic strength, technological strength, the third industrial efficien- cy, transport and open the case and five sub-system config- uration, using factor analysis, quantitative evaluation of the overall competitiveness of the tourism industry and in the country 15 provinces in the rankings, a preliminary analysis of the competitiveness of the tourism industry in Hebei re- strict development questions and to enhance tourism compet- itiveness strategy.