跨媒介写作三重解

Three Approaches to Intermedia Writing

对于跨媒介写作,可以从如下三种角度加以考察。第一,信息处理技术。跨媒介写作所不可或缺的技术条件,是由历次信息革命创造的。它相对于多媒介写作、超媒介写作而存在,因全球化、知识经济和可持续发展等方面的巨大需求而得以繁荣。第二,艺术创造行为。跨媒介写作超越了各种艺术分类,从不同样态之间的相互渗透寻找灵感,将超教养作为艺术家的要求。第三,文化产业环节。跨媒介写作从社会分工、组织使命、市场风云等视野看待自身的价值,从平台建设把握写作发展的趋势,从多种取向把握当前文化产业的机遇。"跨媒介性""超居间性"是体现跨媒介写作特点的学术范畴。

Cross-media(or intermedia) writing can be researched from the following three angles:(1) The information processing technology.The indispensable technical conditions for cross-media writings are created by all previous information revolutions.It came into being by the comparision to multimedia writing and hypermedia writing,and has become prosperous due to huge demand of globalization,knowledge economy and sustainable development.(2) The behavior of art creation.Cross-media writing goes beyond all kinds of art classification,looks for inspiration from mutual penetration between different forms,and lakes transtiteracy as request for artists.(3)The cultural industry.Cross-media writing aims to confirm its own value from the vision of social division of labor,organization mission,and market situation:to grasp the trend of the development of the writing from viewpoint of platform construction;and to grasp the opportunity of the current cultural industry from a variety of approaches. 'Intermediality'and' hypermediacy'are both among academic categories which reflect characteristics of cross-media writing.