基于电子大赛的网络营销课程实践教学探讨

The Practical Teaching of“Network Marketing”Research Based on the Electronic Contest

网络营销是一门应用性很强的新型课程,目前在教学中易出现理论与实践的脱节。笔者在实践教学中引入电子大赛环节,对其进行了可行性分析,并总结了比赛的经验,为提高网络营销课程实践教学水平和学生实际解决问题的能力提供借鉴。

The network marketing is a new course whose applicability is very strong.However,the disconnection between the teaching of theory and practice is easily created.The author introduces electronic contest link in practical teaching based on feasibility analysis and sums up the experience of the game.It provides reference to improve the level of the network marketing practice teaching and students＇ practical ability to solve problems.