论web3.0时代互联网艺术的审美特性

On the Aesthetic Characteristics of Internet Art in Web 3.0 Era

进入web3.0时代,对于互联网艺术的审视无法忽视其与传统艺术的本质性差别,更需要融合对互联网媒介技术特性和传播特性的透彻思辨。因此,打破学科界限,融入跨艺术学、传播学、美学的研究视野成为本文的逻辑出发点。以"拉斯韦尔模式"的五个层面:传播主体、传播文本、传播媒介、传播受众和传播效果作为分析视角,经过深度分析可以发现互联网艺术言说与接受主体的交互性、互联网艺术形式的超文本性、互联网艺术传播的超媒体性以及互联网艺术效果的虚拟现实性等五大审美特性。在明确互联网独特审美特性的基础上,应更好地把握其艺术创作规律,同时也为网络受众在日常生活中建构更多的审美语境。

Entering into the Web3. 0 Era, the essential difference from the traditional art can no longer be ignored in examining internet art. Also, we need a more thorough thinking on the fusion of the technology characteristics and transmission characteristics of the internet. Therefore, the main logical origin of this essay is to break the disciplinary boundaries,and form a research vision in which art, communication, aesthetics are fused. From the perspective of Lasswell＇s communication model, which is, Who （ ~ays）, What （ to）, Whom （in）, What Channel （with）, What Effect, through deep analysis, we can find five aesthetic characteristics of internet art. They are： the interactivity between internet＇s aesthetic speech and its audiences,the hypertextuality of internet＇s aesthetic form,the hypermedia of internet＇s aesthetic transmission,and the invented reality of internet＇s aesthetic effects. After identifying the internet＇s aesthetic characteristics, we should make better use of its aesthetic rules and construct more aesthetic contexts for the audiences in daily life.