突破性商业模式创新要素研究

The Study on the Components of Business Model Radical Innovation

采用多案例建构理论研究方法,运用扎根理论数据分析手段,构建了突破性商业模式创新的要素体系。研究发现:价值主张、关键活动、伙伴网络、收入模型和成本结构是突破性商业模式创新的5个核心要素;至少一个核心要素的质变将导致突破性商业模式创新的发生;每个核心要素拥有若干细分维度,核心要素的质变意味着至少有一个该要素的细分维度发生质变。

Through the multiple case studies for building theories,and using the grounded theory for the within-case analysis,this paper constructs the components system of radical innovation of business model.The results are as follows：value proposition,key activities,partner network,revenue model and cost structure are five core components of radical innovation of business model;the qualitative change of at least one core component would lead to the happening of radical innovation of business model;each core component has several subsidiary elements,and the qualitative changes of some core component means the qualitative changes of at least one of its elements.