企业社会责任与企业绩效的关系——考虑组织学习与客户感知的中介作用

Relationship between Corporate Social Responsibility and Corporate Performance:Considering Mediating Effect of Organizational Learning and Customer Perception

利用对浙江民营企业进行问卷调查的数据,研究了企业社会责任对企业绩效的影响以及组织学习和客户感知在其中的中介作用。结果表明:企业社会责任对企业绩效有正向影响;组织学习和客户感知均在企业社会责任对企业绩效的正向影响中起完全中介作用。

This paper uses the data from the questionnaire survey of private enterprises in Zhejiang province to analyze the relationship between corporate social responsibility（CSR）and corporate performance and the mediating effect of organizational learning and customer perception.The results show as follows：CSR has a positive influence on corporate performance;organizational learning and customer perception all play the complete mediating role in the relationship between CSR and corporate performance.