基于SWOT分析的大学生创业意愿研究

Research on the Entrepreneurial Intention of College Students Based on SWOT Analysis

近年来,大学生创业的话题日益受到人们的重视,了解大学生创业态度、意愿和能力,鼓励、支持大学生创业既是当前经济、社会发展的需要,也是缓解大学生就业难的一大途径。本文借助SWOT模型分析法,对大学生创业的优势、劣势、机会和威胁进行分析,提出了培养大学生就业意愿的S-O发展战略,W-O约束战略,S-T多元战略以及S-W紧缩战略等对策。

In recent years, college students＇ entrepreneurship has become an issue arousing wide concern. To learn about the entrepreneurial attitude, intention and ability of college students,and encourage and support their entrepreneurship, is not only the requirement of the current economic and social development, but also a major approach to relieve college students＇ difficult employment. By means of SWOT model analysis, this paper analyzes the advantages, disadvantages, opportunities and threats of college students＇ entrepreneurship, proposes several countermeasures to cultivate college students＇ entrepreneurial intention, such as S-O development strategy, W-O restraint strategy, S-T diversified strategy, and S-W austerity strategy.