机理与路径:高校思想政治教育的大数据应用

The Mechanism and Path: Discussion on the Big Data Analytics Analysis in Ideological and Political Education

大数据已经成为21世纪新兴的计算机应用形态。应用大数据开展高校思想政治教育工作适应时代要求,具有实践意义。高校可以厘清大数据在思想政治教育工作中的应用机理,在数据采集、挖掘和交互式体验方面尝试创新思想政治教育路径,具体来说,可从以下三方面入手:应用大数据建立有价值的舆情分析机制、研发高校思想政治教育的新产品以及重视大学生思想政治教育的网络实践。

Big data has become the new computer application in the 21 st century.Using big data to carry out ideological and political education meets the requirements of the times and possesses practical significance.On the basis of clarifying the mechanism of big data applications in the ideological and political education,colleges and universities can innovate the ideological and political education path in the aspects of data collection,data mining and interactive experience.Specifically,this paper puts forward the following three suggestions to improve ideological and political education： 1） to build valuable public opinion analysis mechanism on the basis of big data; 2） research and develop new Internet products for ideological and political education; 3） attach importance on the network practice of college students＇ ideological and political education.