网络文化建设与滁州城市形象的提升

Network culture construction and Chuzhou city image's improvement

网络文化对于塑造、提升城市的形象也发挥着越来越重要的作用,如何通过加强网络文化建设来提升城市形象、丰富人文滁州的精神内涵,在当前有着重要意义。滁州在网络文化建设与管理中有着自己的特色和优势,取得了一定的成效,但也面临着一些突出的问题。为此,要改变观念,政府要重视网络文化建设;加强策划,构建城市形象的网络传播模式;发展滁州文化产业,积极打造具有地方特色的文化产品;发展滁州文化产业,积极打造具有地方特色的文化产品;引进和培养善于应用网络媒体的城市形象传播队伍人才。

Network culture is playing an increasingly important role in elevating a city＇s image. However, there have been some problems in the network culture construction in Chuzhou. So,To change their concepts, the Government should attach importance to the network cultural construction of strengthening planning, construction of urban image and network communication mode; development of cultural industry in Chuzhou, actively creating cultural products with local characteristics; the development of cultural industry in Chuzhou, actively creating cultural products with local characteristics; introduction and training at team of city image dissemination of online media talent.