持挖掘银发经济带来的出版机遇——华龄出版社老年图书出版现状分析

Mining the Publishing Opportunities Brought by the Silver Economy

老龄化社会的到来为老年读物的出版带来了难得的发展机遇。现实中老龄读物存在品种单调、质量参差不齐等诸多问题。本文以华龄出版社为例展开个案分析,以管窥我国当前老年图书出版的现状,为相关出版机构的发展提供借鉴和参考。

The aged society brings a rare opportunity for the development of the old books. However, there ore many problems such as the monotonous variety and the uneven quality. To provide reference for the development of relevant publishing house, this paper takes Hualing Press for example to glimpse the current situation of China＇ s old books publishing.