欧美大众出版商的大数据应用策略及其启示

Western Trade Publishers' Big Data Application Strategies and the Inspiration to Chinese Publishers

随着数字化转型的逐步深入和"大数据"时代的到来,欧美大众出版商开启了大数据应用的艰难探索,与读者建立直接关系,获取海量数据;将数字阅读平台与社交网络相结合;并依托专业团队,建立图书大数据挖掘与分析能力。我国出版企业应用大数据的时候要注意在数字化转型过程中即建立大数据意识;联合行动,共同建立出版大数据分析平台;并明晰自己的需求和目标,制订大数据应用规划。

Along with the digital transformation and the advent of the ＂Big Data＂ era, western trade publishers have stared the exploration of ＂Big Data＂ application. They established direct relationship with the readers to acquire mass data; integrated digital reading platforms with social media and relied on professional teams to build ＂Big Data＂ application ability. Chinese publishers should establish ＂Big Data＂ consciousness in the digital transformation process; cooperate to build ＂Big Data＂ analysis platforms and establish clear ＂Big Data＂ application plan.