基于新媒体技术的运营管理模式

Operation Management Mode Based on New Media Technology

针对微博、微信、微视频等新媒体及移动互联网的快速发展给运营商带来的巨大冲击,分析了运营商目前在新媒体领域遇到的困境及应对新媒体挑战的思路,提出了新媒体分析技术的方法和步骤,举例阐述了新媒体技术在营销支撑分析中的应用,从运营管理的角度介绍了运营管理和投诉管理的功能实现,并给出了基于新媒体运营管理功能的系统建设方案及系统实施效果。

For tremendous impact has brought by the rapid development of the new media （such as Weibo, We-chat, micro video, e.g.） and the mobile internet, the difficulties the operators faced in the new media field and the way to deal with the challenges were analyzed. The methods and procedures for the new media analysis technique were proposed. The application of the new media technology in the marketing support analysis in several cases was elaborated. The function implementation of operational management and complaint management from the perspective of operational management were introduced, and then the system construction scheme and implementation effect for the new media operation and management system development were presented.