从羽毛球消费观浅析社会体育活动与体育产业之间的关系

Analysis on Mutual Relation between Society Sports and Sport Industry from Consumption Concept of Badminton

通过介绍羽毛球爱好者自发组织体育活动到体育消费的过程,并以次体育活动过程为视角,以小见大,谈谈对社会体育与体育产业间的相互关系的一些认识与看法。

Through introducing the process of spontaneous organization of sports activities by badminton lovers to sports consumption, this paper takes minor sport activity as a perspective to explore the mutual relation between social sports and sports industry and proposes some ideas and thoughts on it.