摘要
温泉健身旅游是以温泉资源为载体,通过浴用、饮用、吸入等多重途径,达到强身健体、治病养生、康复保健为主要目的的一项体育旅游活动。它是随着我国社会、经济、文化、体育的快速发展而兴起的,具有康体养生性、文化体验性、时尚消费性等特点,正在成为全民体育健身和休闲度假旅游的一大热点。温泉健身旅游在逐渐向产业化方向发展的同时,存在着标准缺失、同质同构、缺乏品牌、研究不足、人才短缺等问题,本文就此进行分析并提出了相应的对策。
Hot spring fitness tourism is one sports tourism activity which takes hot spring resources as cartier to achieve the purpose of keeping fit, curing disease, nourishing life and restoring health through multiple ways like bathing, drinking and inhaling. It has arisen with the rapid development of China＇ s society, economy, culture and sports. With characteristics of cultivating health, experiencing culture and fashionable consumption, it has become a hot spot of national fitness program and leisure tourism. Along with the gradual industrialization of hot spring fitness tourism, problems such as standard drought, homogeneous isomorphism, lack of brand and researches and shortage of talents also exist. The paper conducts the analysis according to problems and comes up with corresponding
出处
《体育科技文献通报》
2015年第8期3-5,8,共4页
Bulletin of Sport Science & Technology
基金
山西省高等学校哲学社会科学研究项目资助(项目编号:2013203)
关键词
温泉
健身旅游
现状
分析
对策
hot spring
fitness tourism
present situation
analysis
countermeasure
