摘要
采用文献资料等研究方法,对草地滚球运动在中国市场的发展前景进行研究。主要结论:草地滚球运动在我国具备大众化发展的可能性;与我国"绿色GDP"的增长具有相互促进作用,在老年人运动市场有巨大潜力;草地滚球产品相关企业介入时期适合,机遇明显;市场需求大于供给,运动消费价格较高,市场前景广阔;潜在消费人群广大,市场潜力大。
Using the method of literature, the paper studies the development prospect of lawn bowls in China market. The paper mainly concludes that： lawn bowls sport has the possibility of being popularized in China; it has mutual promoting effect with growth of ＂green GDP＂ in China, so it has great potential in the elderly sports market; suitable intervention period and obvious opportunities for related enterprises to launch lawn bowls products; market demand is greater than supply and high prices for sports consumption; large number of potential consumers and large potential of market.
出处
《体育科技文献通报》
2015年第8期42-43,96,共3页
Bulletin of Sport Science & Technology
基金
河南科技学院攀登计划(项目编号:214010714007)
关键词
草地滚球
市场发展
中国
lawn bowls
market development
China
