从实体价值链、价值矩阵到柔性价值网——以小米公司的社会化价值共创为例

From Physical Value Chain,Value Matrix to Flexible Value Network:Example of Xiaomi Corporation's Social Value Co-creation

本文对小米公司的社会化价值共创活动展开了案例研究,以总结成功经验,并为其他从事同类价值共创活动的企业提供借鉴。案例研究发现,随着社会化进程的深入,实体价值链融合虚拟价值链形成了价值矩阵,并进而向柔性价值网演变,社会化价值共创模式开始显现。研究的主要理论贡献在于提出了柔性价值网的概念,明确柔性价值网由用户链接驱动的价值共创、用户互动驱动的价值共创与用户重构驱动的价值共创这三条价值共创的主线所构成。研究的管理意义在于建议企业采取柔性价值网的形式开展社会化价值共创活动,提升市场价值。

The social value co-creation mode of Xiaomi Corporation has changed the way how mobile phone corporations create value, which has promoted the development of Internet mobile phone. Based on case studies, this paper proposes that, as the social progress goes further, the convergence of physical value chain and virtual value chain forms the value matrix, and gradually evolves to the flexible value network. The value co-creation mode emerges. The theoretical value of this study lies in the development of the concept of flexible value network, and the management suggestion lies in that it is necessary forthe government to make an adjustment of industry management, and to adapt to the new characteristics of the industry.