东巴文化在旅游纪念品设计上的创新运用

THE ANALYSIS OF DONGBA CULTURE IN CREATIVENESS UTILIZE FOR KEEPSAKE DESIGN

目的:在世界经济一体化的现代,"民族的才是世界的"已经成为了一种普遍共识,中国制造正向中国创造转型,旅游纪念品是向世界宣传民族传统文化的最好载体,传统文化传承在旅游纪念品设计上的本土化体现也越来越强烈,探索东巴文化在现代旅游纪念品设计上的创新方法。方法:通过分析传统东巴文化传承的重要性和现状,并在此基础上提出必须用发展的眼光来进行传承。结论:寓传统于现代,用现代的设计手法将最具代表性的东巴文化元素与符合现代人生活需求的旅游纪念。

Objective： Under the economy globalized present age, it＇ s a common view that ＂National just is cosmopolitan＂ . ＂Made in China＂ is transforming into ＂Create in China＂ and coupled with the keepsake is a very good way to propagate traditional culture to the world. More and more traditional cultures are embedded in the keepsake design. The article aims at exploring the innovative method of Dongnba culture in the keepsake design, Method： By analyzing the importance and existing circumstances of traditional DongBa culture, and based on that, the article further points out that we must inherit traditional culture with developing foresight. Conclusion： The best and latest way to keepsake design should combine typical Dongba culture and requirement of present life.