VI中辅助图形的造型表现方法研究

STUDY ON THE MODELING EXPRESSIONAL METHODS OF AUXILIARY GRAPH IN VISUAL IDENTITY

辅助图形作为VI视觉系统中两大要素之一,不仅可以增强基础系统中标志、标准字以及标准色等要素的适应性,还能够在一定程度上增强企业形象的渗透力,辅助树立品牌形象。本文通过对辅助图形的造型表现方法进行系统分析,结合实例对理论进行论证,希望对辅助图形的造型表达起到一定的引导作用,并把辅助图形放在最合适的位置最大化地发挥其表现力。

Symbol pattern as one of the two major essentials in Visual Identity system, can not only enhance the adaptability of factors like logo, standard font and standard color in base system, but also strengthen the penetration of corporate image so to help establish brand image. This paper will conduct a systematic analysis of the modeIing expressional methods of auxiliary graph and demonstrate the theory by employing real cases with an aim to exert a guidance on the modeling expression of auxiliary graph and put the auxiliary graph in the most appropriate place so to give its expressive force to the maximum.